La Maison Laurenceairline is a creative ecosystem based in Grand-Bassam, Côte d’Ivoire, open to the world. We create encounters between artisans, creatives, artists and conscious consumers, generating singular creations and experiences to awaken a new way of consuming and living.
Ethical brand
The brand Laurenceairline is a social and eco-responsible clothing label with graphic and contemporary collections.
Inspired by multiculturalism and valuing craftsmanship.
Made with love and care in Côte d'Ivoire
Meet the founder
At the origin of the LaurenceAirline brand: Laurence Chauvin-Buthaud, its founder and artistic director. Born in Ivory Coast, of French and Cameroonian origin. Laurence expresses through her brand a singular and contemporary vision of nomadism whose essence lies in her multicultural roots, between Abidjan and Paris as a base. Throughout her travels, her encounters and her discoveries, Laurence captures, inhales and draws inspiration from the moment, from the soul of what surrounds her in a search for the harmonization of contrasts. Her sharp and creative eye is imbued with positivity. LaurenceAirline asserts its desire to promote a West African culture while offering a reading that is resolutely open to the world.
OUR VISION
Laurenceairline was founded in 2010, starting with a men’s line focused on a tailor-made shirt. During all these years, the brand has been operated between Abidjan and Paris but today the focus is on strengthening the newly established space in Grand Bassam, the historical capital of Ivory Coast. Valuing bold aesthetics and sustainable development, the label merges creativity and artisanal techniques in harmony with nature under an ethical approach. Shiſting from menswear to a more unisex offering, Laurenceairline creates a stylish and elegant wardrobe made to last. Our offer today is made of organic, up-cycled and handcraſted quality fabrics. Using either the art of patchwork or developing unique prints we present our graphic universe of vibrant and harmonious compositions for which Laurenceairline is famous. Within this framework, the collections of LaurenceAirline sold all over the world contribute to bringing the modern reality of Africa onto the international fashion scene.
In-house production
We create carefully crafted pieces made with love and care. The entire line is made by our team of Ivorian tailors, with whom have been working since the beginning. Our goal has always been to support the local community, create job positions and work together with trust and respect, giving the chance to the young generation to learn and grow with us. Each production is made in house, in Laurenceairline’s Atelier Couture in Grand-Bassam Côte d'Ivoire.
TAILOR MADE PRACTICES
Every collection is made in accordance with conscious and sustainable manufacturing practices in LaurenceAirline’s Atelier Couture in Côte d’Ivoire. We work with a team of 10 Ivorian tailors trained and mastered in tailor-made shirt making since 2010. The atelier specializes in the development of collections and the production of small series of clothing lines. Over these years we trained our team, to produce high quality garments following international standards under ethical and sustainable processes.
ARTISANAL KNOW-HOW
Laurenceairline was founded in 2010, starting with a men’s line focused on a tailor-made shirt. During all these years, the brand has been operated between Abidjan and Paris but today the focus is on strengthening the newly established space in Grand-Bassam, the historical capital of Ivory Coast. Valuing bold aesthetics and sustainable development, the label merges creativity and artisanal techniques in harmony with nature under an ethical approach. Shiſting from menswear to a more unisex offering, Laurenceairline creates a stylish and elegant wardrobe made to last. Our offer today is made of organic, up-cycled and handcraſted quality fabrics. Using either the art of patchwork or developing unique prints we present our graphic universe of vibrant and harmonious compositions for which Laurenceairline is famous. Within this framework, the collections of LaurenceAirline sold all over the world contribute to bringing the modern reality of Africa onto the international fashion scene.
Boutique gallery
The Boutique - Gallery of Laurenceairline is a space to discover fashion, art and articles of wellness, with a commitment to social and environmental engagement. The space a a journey of discovery to open the mind and inspire a more conscious and reasoned way of consuming.
PERSONALIZED RETAIL EXPERIENCE
We invite you to explore our collections, touch and try on our vibrant and carefully made garments. Discover the process and the story behind each piece to make a real encounter with our universe. The Boutique-Galerie will also host a curated selection of other designers, items for well-being as well as artworks and objects. This new space is a place where it will allow you to disconnect from the hasty world and enjoy the slow way of living.
A SPACE TO RESOURCE
Here time is suspended… The Boutique-Galerie is located in the peaceful and artistic town of Grand-Bassam, 30 minutes from the lively capital of Abidjan and only a few meters from the ocean. By entering our space you will be surrounded by nature and while hearing the sound of the waves and the chirping of birds, you will have the chance to live a unique retail experience!
ART & EXPERIENCES
Laurenceairline is launching a new project offering cultural experiences around art, environment, craftsmanship and wellness. We aim to share and experiment with creative, social and eco-responsible innovation through experiences made to forge deep connections, celebrate art and reinforce our connection with nature.
ART RESIDENCY
Open to artists with the aim of developing artistic projects that raise awareness and create links between the participants and artisans from different cultures.
ENTER EMAILSEMINARS & WORKSHOPS
Sharing knowledge around well- being and creative expression that encourages the preservation of the environment and highlights crafts and ancestral traditions.
BOOK YOUR SPOT
Travel retreats
With the aim of giving every traveler the opportunity to authentically explore local culture and experience craftsmanship, while deepening their personal and community well-being.
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