TREE NATION

LET’S PLANT TREES !

Through our partnership with Tree Nation, every time you place an order, we plant a tree. This tree is yours and we plant it in the LAURENCEAIRLINE Forest.

WE GROW TREES FROM YOUR CLOTHES !

We are proud to be part of a movement and create a positive change for our Mother Nature, to raise a green future ahead of us and fight for climate change. As soon as you make your purchase we can start reforesting the planet together! 

model with the leader white shirt
model wearing a shirt and shorts

WHY WE CHOOSE TO BE GREEN?

LaurenceAirline aims to continue to innovate as a fashion brand within a circular economy shifting the focus on a social and environmental positive impact. Raising awareness about sustainability on a local and a global scale. Our intention is to achieve a fully transparent business model for conscious and engaged customers, to preserve our ancestral African skills and protect our Mother Nature! Knowing that fashion industry negatively affects the environment, we want to change the way we perceive fashion and its practices, shifting our interest in two major topics : Humans and Nature. 

OUR MISSION?

The heart of the brand always lies around these values and during all these years we collaborate with companies and organizations who support environmental and social purposes, whose mission speaks to our vision. Such as : SEAQUAL , an initiative who works with NGOs, fishermen, communities, authorities, industry and brands to help clean our oceans of marine litter , Ethical Fashion Initiative who partner with GIE CABES , an association of textile artisans in Mali and Burkina Faso. And now with Tree-Nation, an organization dedicated to fighting climate change and reforesting the world. 

2 models wearing jay striped outfit
model wearing a shirt-dress

TURN ON SUSTAINABILITY !

We recently made a new turn in our brand, creating sustainable capsule collections 100% made in Africa by our team of local tailors, following an ethical and organic way to create and produce. We stop following seasonality, we design meaningful and thoughtful pieces that are timeless, made with love and care. We continue doing what we love to do by serving a cause that benefits nature and its people. This is our way to share positive messages with you and the rest of the world ! 

OUR PARTNERSHIP WITH TREE-NATION

Tree-Nation is a home to 90 Reforestation projects with 8 701 039 trees planted all around the world. Is a non-profit organization that has made the experience of planting a tree super easy and user-friendly so that more and more people will make a difference and reforest the world and help to offset CO2 emissions. Taking part in this tree planting initiative we feel that is a very important step to minimize the damage and reduce our carbon footprint, so we can ensure a green future for the earth and the generations to come. 

woman carrying a bucket
woman planting trees

LET’S FIGHT CLIMATE CHANGE , LET’S BUILT A BETTER WORLD

Climate Change is caused by greenhouse gas emissions, of which CO2 is by far the most important one. Tropical deforestation is responsible for about 20% of these CO2 emissions. Trees play a significant role in the ecosystem, and deforestation not only affects our flora and fauna, but it also affects humans alike. Cutting trees down leads to pollution, species extinctions, floods, desertification, shortage of food, poverty, migrations and much more. Fortunately, partnering up with Tree-Nation we can change this. While planting a tree and helping to reduce CO2 emissions we try to maintain an ecological balance and regrowing of wildlife habitats to contribute to a better future!