Made in Africa, Made with Love
All the Capsule Collections of Laurenceairline
are limited edition and ethically made in our workshop
in Bassam, Ivory Coast.
There are journeys that never end and roads that cross over again and again. This story of friendship began long before the launch of LaurenceAirline‘s brand. After a long musical break, Keziah Jones decided to come back on stage in 2013 under a new face: Captain Rugged. Back in Lagos in his native Nigeria at a time when the country is undergoing many upheavals, he imagines an African character, superhero inspired by his childhood readings – Superman and Spiderman – who would come to save the city with a powerful weapon: music. This avatar becomes his stage character and marks the launch of the eponymous album: Captain Rugged, between afrobeat and funk. It is at this moment that he asked Laurence Chauvin-Buthaud to create his stage costume, who owned a ready- to-wear store in London with a loyal male clientele. Laurence’s creativity, fed by Keziah’s vitality, gave birth to the Captain Rugged suit. Colorful, extravagant, solar, like the union of these two figures. This adventure is one of the impulses of LaurenceAirline’s brand creation. A collaboration which opened the field of possibilities in the territory of men’s fashion. Keziah Jones will forever be a cornerstone in our history. He has never been far away, like a true fellow traveller. So, after almost ten years, we are glad to meet him in the historical birthplace of the brand, Bassam, Ivory Coast. Worn by Keziah, the Earth First and Forest Breath collections shine even more as our desire to create pieces both luminous and respectful of the environment finds here one of their sources of inspiration: a character full of life and in link with his roots. Some encounters are stronger than others and set the beginning of a journey. They are the anchors that allow to spread your own wings. Finding them is like coming home and warming up with a glow that gives you the energy to create again, to keep on the road to beauty. This collection celebrates Keziah Jones, who, like Captain Rugged, watches over LaurenceAirline‘s crossing.